Privacy Policy – AdBenchmarkLab

1. Information We Collect

• Personal Information: Name, surname, email address, phone number, company name, and other details you voluntarily provide.
• Account & Usage Data: Login credentials, account preferences, activity logs, and platform usage statistics.
• Technical Data: IP address, browser type, operating system, device identifiers, access times, and referring URLs.
• Analytics & Tracking Data: Data collected through cookies, pixels, and similar technologies (see our Cookie Policy).
• Advertising Data: Only if voluntarily shared by you, aggregated campaign data or industry benchmarks.

2. How We Use Your Information

• To provide, operate, and improve our platform and services.
• To personalize user experience and tailor our recommendations.
• To communicate with you for customer support, updates, and notifications.
• To send marketing or promotional content (only with your explicit consent).
• To conduct analytics, research, and benchmarking.
• To comply with legal obligations and enforce our terms of service.

Legal bases for processing (under GDPR/KVKK) include:

• Performance of a contract
• Compliance with legal obligations
• Your explicit consent
• Legitimate interests (such as improving services and ensuring platform security)

3. Cookies and Tracking Technologies

• Enable essential platform features.
• Understand and improve user experience.
• Provide analytics and performance insights.
• Support marketing and retargeting efforts (if applicable).

You can manage or disable cookies in your browser settings at any time.

4. Information Sharing

• Service providers and processors (e.g., hosting, analytics, email delivery).
• Legal authorities where required by applicable laws.
• Business partners only with your consent.
• In the event of a merger or acquisition, your data may be transferred to the new entity.

We never sell your personal information.

5. International Data Transfers

If your personal data is transferred outside your country, we ensure adequate safeguards such as:

• Standard Contractual Clauses (SCCs) approved by the European Commission, or
• Other mechanisms permitted under GDPR and KVKK.

6. Data Retention

• Account-related data: up to 2 years after account closure.
• Communication and transaction records: 90 days to 2 years depending on legal requirements.
• Aggregated benchmark data: indefinitely, but always anonymized.

7. Your Rights

Under GDPR/KVKK, you have the right to:

• Access your personal data.
• Request correction or deletion.
• Object to or restrict processing.
• Request data portability.
• Withdraw your consent at any time.

To exercise your rights, please contact us via Contact page.

8. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect data from minors. If you believe we have received such data, please contact us via Contact page.

9. Security

We use appropriate technical and organizational measures to protect your personal information. However, no system can be completely secure.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Significant changes may also be communicated via email or platform notifications.

11. Contact Us

If you have any questions, concerns, or rights requests regarding this Privacy Policy, please contact us via Contact page.