Do you have market averages for Digital Marketing?

Market Benchmarks

Google, Meta & Tiktok Averages
CPM, CPC, CR, CTR,
Video Completion Rate

01

Real Time & Actual

Real-time and Actual benchmarks. Not based on estimates or declaration!

02

Anonymous Data

Securing anonymous data for all industries, in compliance with competition law

03

Easy Integration

Seamless & secure integration through API connectivity
or CSV Upload

04

How Does It Work

Choose Connection Type

Connect via API automatically
or upload CSV file manually

Let Data Flow!

Your data will be added to system
and it will be anonymous

Get Averages

Now it's time to see the sectoral benchmarks
for all ad platforms


Why AdBenchmarkLab?

Why AdBenchmarkLab?

Accessing benchmarks in the digital marketing industry is extremely challenging.

Independent Data?

Data was not measuring by independent companies. All benchmarks were made based on data declared by platforms.

Accessing Data?

Brands with low budgets cannot access reports. The reports available to brands that could access them only shared general averages and lacked detailed data.

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Media Inflation

By using AdBenchmarkLab, you can track media inflation and gain insights into how your digital marketing costs have changed over the years.


Trusted by Companies Achievements

3+

Sectors

10+

Brands

3

Platforms (Google, Meta, Tiktok)

3

Currencies (TL,TL,TL)


Detailed Breakdowns

  • Age
  • Gender
  • Platform
  • Placement
  • Conversion Type
  • Brand & Generic Keywords Comptetion

Detailed Metrics

  • CPM / CPC
  • CPL / CPA
  • CPV & Cost Per Completed Video
  • Conversion Rate
  • Cost / Conversion
  • Cost Per Reach

video

Frequently Asked Questions

AdBenchmarkLab is a market research tool that publishes digital marketing industry averages.

  • At least 5 different companies is needed for the same sector to provide averages. . Industry averages for a sector won't be visible if that sector's data contains less than 5 companies.
  • The data is collected automatically via APIs once a month, or on the condition n CSV format (and verify within the scope of the contract that the data they upload is correct).
  • The collected data is anonymized by AdBenchmarkLab. Total investments are divided by the total data obtained (impressions, clicks, conversions) and the averages are calculated and shown to members.
  • The system is updated monthly. It offers monthly, quarterly and yearly averages. It does not provide daily and weekly data.

  • Google
  • Meta (Facebook and Instagram)
  • Tiktok

    • Currently, accounts based on TL, Euro and Dollar can work under AdBenchmarkLab.

    Yes, you can access the data you’re looking for through a question-and-answer interaction with the AI model on the homepage. Additionally, you can receive a monthly summary of your data, both in written and audio formats, with industry comparisons provided by the AI.

  • No. AdBenchmarkLab was coded to only read data one-way and save it in its own database. The data is first anonymized and then averaged in our own database.
  • No changes can be made to your advertising platforms.

    • No. The data is first anonymized and then averaged in our own database. Any information that can reveal brand names is not shared with any brand.. See: “Frequently Asked Questions > About industry questions and privacy”.

    AdBenchmarkLab is a market research tool that publishes industry averages for digital marketing ads.

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